Which of the following statements provides the strongest justification for creating a new B2B website for your firm?

a. Your firm will be able to reach new customers in new markets, which will generate increased revenue.
b. This project will enable your firm to keep pace with your competitors who have already established B2B websites.
c. This project will provide an opportunity to upgrade the technology infrastructure (e.g., servers, software, and electronic payment systems) required to support e-commerce and strengthen your organization's information system capability.
d. After the initial failure, implementing a sound B2B website will redeem your organization in the eyes of its customers and competitors.