A firm evaluates the overall growth outlook for a particular market. The firm also evaluates its market share in this particular market. After a careful analysis, the firm determines that it has very little market share in this market. At the same time, growth projections for this market are extremely high. Based on a strategic analytical tool that we studied in class, what should the firm do?

A) The market is considered to be a "dog." The firm should exit this market as quickly as possible.
B) The market is considered to be a "star." The firm should continue to invest in this market.
C) The market is considered to be a "cash cow." The firm should try to make as much money as it can in this market before the market declines further.
D) The market is considered to be a "question mark." The firm has to make a decision whether it should try to capture more market share in this growing market.