Paul and Ambar opened a local fishing store. Paul remembered from his Strategic Management class that Technology Development was a vital part of the Value Chain that he could specialize in as an IT major. Paul immediately started to build an entire system to track real-time inventory, supply chain updates, sales information, and employee payroll information. Ambar also got to work on HRM planning. Are Paul and Ambar focusing on the right thing first?
a. Yes, Technology Development is the most important part of the Value Chain in today s world.
b. No, they should first focus on primary Value Chain activities like operations, inbound/outbound logistics, and marketing.
c. Yes, technology development is an important primary activity that is of equal importance as sales and service.
d. No, he should sell the shop and move to a city to work at a desk for a giant corporation.