Do you think the structural drivers of the shift in airline strategic focus towards ancillary products and services (i.e. technology, competition, customer behavior, and value creation) could be canceled out if airlines manage to turn around long-term trends towards declining yields on base fares, as appears to be happening in 2023/2024?
a) Yes, the structural drivers would still impact the strategic focus
b) No, the shift in focus towards ancillary products and services would no longer be relevant
c) It is unclear how the shift in focus would be impacted by the turnaround in declining yields
d) Other (please specify)