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Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers, telling consumers about the relative advantages of her products as compared to other offerings in the market. Estella is trying to create a(n) ________ appeal
(A) emotional
(B) informational
(C) institutional
(D) reminder
(E) niche marketing

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esarango28

Answer:

The correct answer is b) informational

Explanation:

The informational appear allows to show and explain detailly to customer the features and benefits that a product can gives. It is used to persuade the customer to purshase a specific product or service.

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