_____ refers to efforts to create, develop, and defend markets that satisfy individual and business customers.
a. Marketing
b. Supply chain
c. Sales
d. Business managemen

Respuesta :

Answer: Marketing

Explanation: The concept of marketing in business management focuses on developing healthy relationship with the existing customers and attracting the potential customers. It is considered a primary function of business management.

The customer service and satisfaction are main objectives of marketing.

Thus, from the above we can conclude that the correct option is A.