cierrasos8803 cierrasos8803

12-09-2019
Business

contestada

A Lord & Taylor house brand cashmere sweater retails for $99. A very similar sweater with a Ralph Lauren label sells for $219. The difference between the price of the high-end label product and the private brand product is called
b. reverse equity.c. salience.d. brand differential.

Respuesta :

moeyaeesh moeyaeesh

16-09-2019

Answer:

Revenue premium

Explanation:

Revenue premium is a difference in revenue between a branded good and private labeled good

Revenue premium is useful product market measure of brand equity

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