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To formulate a marketing research problem of appropriate scope, it is necessary to take into account both the resources available, such as money and research skills, and the constraints on the organization, such as cost and time. These considerations refer to which of the factors related to the environmental context of the problem?

Respuesta :

emmanuelkossy

Answer:

Internal Environment factor

Explanation:

The internal environment generally consists of those elements that exist within or inside the organization such as resources, market research, financial research, organization’s goodwill, corporate culture and the like. The internal environment includes everything within the boundaries of the organization.

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