While watching a basketball game on television, Ryan leaves the room during commercial breaks and returns only when the live broadcast returns. If he deliberately avoids viewing commercials, Ryan is likely exhibiting _____.Selective Exposure
Selective Exposure is a concept that posits that some individuals have a tendency to favor information that reinforces certain views that they have and avoid information that doesn't. Selective exposure consumers essentially pick and choose which advertisement they will expose their selves to.
