Bubba is opening a barbecue joint on Dickson St. He has a great location and a specially-built, infrared smoker that is the very latest design. Currently, none of his competitors have this type of smoker. In terms of the four criteria of competitive advantage, the smoker is:
The four criteria are relevancy, mesaurability, uniqueness, and sustainability. because none of bubba’s competitors have the same smoker as him, his product would be considered to fall into the unique category.
