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11-08-2020
Business

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To market Suave shampoo, Unilever used PRIZM to identify neighborhoods with high concentrations of young working women. These women responded best to advertisements conveying the message that Suave is inexpensive, yet will make their hair "look like they spend a fortune on it." What segmentation tool did Unilever use in this example

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topeadeniran2 topeadeniran2

12-08-2020

Answer: Geodemography

Explanation:

Geodemography is used in market and it occurs when the marketplace of the consumers are divided into segments

thar will be reachable and locatable to the consumers who live around that particular neighborhood.

Based on the analysis explained in the question above, this is the segmentation tool that was utilized by Unilever.

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