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Firms that use Groupon to communicate their products are actively engaged in Multiple Choice viral marketing. advertising. product placement. infomercials. personal selling.

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ayfat23

The term that describes what the Firms engage in by using Groupon to communicate their products is Advertising.

  • Advertising can be regarded as attempt to influence the buying behavior of customers as well as clients.

  • It involves using means such as radio, television or internet to communicate about ones product to the consumer.

Therefore, advertising is correct term.

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