The 4 P's of marketing correspond to the marketing mix that will help a company to be competitive in the market, they are:
Through the four factors that make up the marketing mix, companies are able to develop strategies aligned with their objectives and goals, helping to obtain increased sales, value for their products and services and market positioning.
Therefore, the 4P's of marketing are factors that help in the creation of methodologies for the development of strategies for a brand to be successful.
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