The step in developing an advertsing campaign that preceds campaign execution is creating the advertising message.
Given that there is a advertising campaign in which the one step is campaign execution.
We are required to give the previous step to campaign execution in the process of developing an advertising campaign.
Steps in advertising campaign:
Step 1: Determine Your Objective and Budget. Every marketing campaign must start out with an objective and a budget.
Step 2: Identify Your Target Audience.
Step 3: Create Your Message.
Step 4: Develop Your Media Strategy.
Step 5: Implement Your Marketing Campaign.
Step 6: Measure & Analyze Your Results.
So the previous step is creating a advertising message.
Hence the step in developing an advertsing campaign that preceds campaign execution is creating the advertising message.
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