The lifestyle analysis technique that uses 68 different segments as descriptors of individual households, which are ranked according to socioeconomic variables is PRIZM.
What is lifestyle analysis technique?
The lifestyle analysis technique can be described as the techniques that is been used in making the analysis of a particular entity in knowing about interests, opinion as well as other things that is pertaining to that entity.
It should be noted that the PRIZM can be described as the one that do utilize the 68 different segments as descriptors in their analysis so that they can know more about the entity in term of interests and other things.
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