A campaign manager, marketing campaign chairman, or campaign director is a paid or volunteer individual whose function is to coordinate a political campaign's operations such as fundraising, advertising, polling, getting out the vote (with direct contact to the public), and other things to do aiding the effort, directly.
Marketing campaign management is the planning, executing, tracking and evaluation of direct advertising and marketing campaigns. These tasks span the complete lifecycle of a marketing campaign, from inception to launch to contrast of result.
A Campaign Manager's important responsibility is to ensure advertising and marketing campaigns obtain their objectives. They work with the Marketing Manager to create, execute and screen the overall performance of campaigns and supply all the assets required to meet income targets.
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