A French businessman has a meeting scheduled with a Brazilian to negotiate terms of a joint venture. The Frenchman prepares for the meeting in the way he always does when negotiating with French firms. The Frenchman assumes that the Brazilian will perceive and reason the way he does. Which of the following terms best describes the Frenchman's mistake?
A) cognitive dissonance
B) moral idealism
C) parochialism
D) projective cognitive similarity
Projective cognitive similarity is the assumption that others perceive, judge, think and reason in the same way when, in fact, they do not because of different cultural and practical influences
